Our story
A salon for every girl's moment
Elein Valdes opened SEDLAV after seeing families who wanted to celebrate their daughters' quinceañeras, proms, weddings and special occasions, but simply could not afford it or did not have access to it.
A community not being seen
Elein comes from years in retail. When she started selling dresses, she realized there was a whole community that was not being seen, and built SEDLAV for them.
The salon pairs quality gowns, to rent or to buy, with personal attention from the first try-on to the final choice.
Every corner, made to feel special
Pink walls lined with gowns, flowers everywhere and butterfly chandeliers overhead. Elein designed the salon so that anyone who walks in feels special, no matter where they come from.
It is also a one-stop shop: the gown, the tiara, the jewelry, the heels and even the sneakers, customized to the party's theme.
“It doesn't matter where you're from or what life has dealt you, you deserve to feel beautiful, you deserve to have your moment.”
WSVN 7News · Deco Drive
As featured on WSVN 7News
In June 2026, WSVN's Deco Drive visited the salon to show the gowns, the custom sneakers and the experience that makes SEDLAV different.
Read the WSVN featureVisit
Reserve your private fitting
An appointment gives you the salon's full attention. Message us on WhatsApp or call to choose your time.
2035 NW 20th St, Miami, FL 33142Inside La 2020
Monday – Saturday, 9:30 AM – 6 PM